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Product Launch Event

This was an event held on 15 July 2022 for the promotion of intergenerational dialogues and bonding. There were a variety of activities where participants could come down to not only trial our finalised board game but also participate in a human library with elderly. The option to purchase a board game was available at the event and buyers could either purchase for themselves or pay-it-forward to an organisation that works with families, elderlies and youths.

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Intergenerational Bonding

&

Intentional Conversations

Product Launch Event Goals (Social)

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Targets Hit

Planning

  • Well-thought out activities

  • Clear sight of goals for achieving our purpose

Organising

  • Utilised existing resources (E.g. Volunteer and location)

Execution

  • Allocated sufficient time for preparation

  • Convinced participants to contribute to our cause (E.g. Pledges received)

Targets Missed

Promotion

  • Short Runway

  • Contingency plan executed

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