Challenges
"Challenge yourself; it's the only path which leads to growth"
- Morgan Freeman
Board Game
Third-Party Outsourcing
Game manufacturers had a minimum production time of 1 month, and being located overseas, we were unable to quality checks. Struggling to hit our timeline goals with the use of a game manufacturer, we decided to open our options to local shops that were able to do the same production for us.
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Economy of Scale
Our goals for the project were to test the viability of our board game and did not want to invest more than necessary. With the decision to not go with bulk ordering, we were left with high costs for manufacturing our board game. Proceeding with local manufacturing, new and better pricings were available to us and especially so without the minimum order quantity.
Product Launch Event
Working with a Partner Organisation
Initially, we wanted to work with a familiar organisation as they had a better outreach to our target audience, families. However, as the date drew closer to the end of the semester, the organisation withdrew from the collaboration and we had to venture for non-conventional approaches.
Participation Rate
Due to the setback, we tapped on our resources and decided to have our event at Ngee Ann Polytechnic. However, this meant that we had to be heavily reliant on our promotion which turned to a low turnout rate.
Social Media Campaign
'Conflicting' Messaging
Our social media campaign was ambitious and we wanted to achieve a double bottom line. We were trying to achieve both a marketing campaign as well as an advocacy campaign. This required a fine balance of resources and was difficult to shift between these two approaches.
Inability to 'Boost'
Our social media did not have much outreach as we did not utilise the Instagram 'Boost' feature. While it would have increased fulfilled outreach we were looking for, we did not want to increase our costs.